If you have the budget, go for a custom designed premium WordPress themes instead of settling for a free one. But, don’t just go to any WordPress theme designers. To get the most out of your theme, make sure you deal with an experienced and SEO knowledgeable WordPress template designer/developer. Based from experience, a good designer will cost you somewhere between 5k – 10k depending on you design requirements. If you choose to settle for a custom designed WordPress theme, you should understand that sooner or later, you will have to pay the developer to upgrade your theme in case WordPress releases a newer version. If you’re OK with the above, then custom designed WordPress theme is highly recommended for you. Alternatively, you can settle for the next best thing – Premium WordPress themes.
Using premium themes like Thesis, Headway, Genesis and Catalyst gives you an edge in terms of customization and SEO. These themes are coded by no less than the experts so you can be sure they are compliant to established web standards. They are also compatible to virtually every internet browser so you don’t have to worry about how your website will look when viewed in any browser. These are just a benefits that is available to you if you opt to use a Premium WordPress theme.
Premium WordPress Themes – What Makes Them Premium
Premium WP themes are Cost Efficient
Cost is one of the reasons why most bloggers and webmasters choose to use Premium WordPress themes over custom designed theme. Although it shouldn’t be the case, websites are limited with their resources. The truth is, to get a good custom designed WordPress theme, it will cost you some money and so, if you are not ready to shell out funds for your WordPress theme, then a Premium WordPress theme will do. It will cost you only a fraction of what you pay for a custom designed theme. The problem is. You risk your website’s brand if you don’t customize it since there will be many of you using the same theme.
Premium themes and Customization
The good news is, Premium WordPress themes are easy to customize. In fact, Premium themes’ best selling proposition is their “customizability”. While the ease of customization varies from one Premium theme to another, they’re generally easy to customize without having to deal with codes. This feature is especially appealing to website owners who don’t know how to write a code and who just want to concentrate on creating solid content and marketing their products.
Lifetime Updates, Upgrades and Support
While not true to all Premium WordPress themes, a sizable number does provide lifetime update and upgrade. WordPress continue to improve, hence, the release of newer versions. But with the enhancement and improvements on WordPress, your outdated theme may no longer work as it used to. What’s worse, it could potentially inhibit your website achieving its full potential.
Theme Support, another important feature that should be “a must” for every WordPress theme is not always available to all themes. If you’ve chosen to use a Premium Template, chances are, that you are receiving all the support that you need.
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Search Engine Optimization
Traffic is the lifeblood of every website. In order for your online business to thrive, you need to make sure people are constantly visiting your website. The best route would be from the search engines to your website. Why?
Traffic from search engines are highly targeted; meaning, highly convertible. To get a share of traffic from Google, Yahoo and Bing, your website needs to be optimized for them. It’s called SEO, short for Search Engine Optimization.
Now what has Premium WordPress themes got to do with SEO you ask?
Well, SEO starts on your website and it’s called on-page optimization. If the WordPress template you are using is poorly coded and confusing to the search engines, then you can’t expect mush love from them. Unfortunately, this is often the reality that free WordPress theme users have to face. Free WordPress Templates are mostly created by novice designers. On the other hand, Premium WordPress Templates are usually created by more experienced and knowledgeable WordPress developers/designers. And because it’s for mass consumption, it would be easy to identify the good ones from the mediocre ones. All it takes is a quick Google to read reviews and testimonials from current and previous users. For custom designed themes, it’s really hard to tell especially if you don’t know how to write a code.